The e-Commerce website must allow users to dial their Sandwich Online, pay for it and then physically pick it up without waiting in line. Objective: Optimize the Online / Physical order flow by generating more point of sale traffic without causing a bottleneck Offer the same personalization service on the Internet as in the physical shop. Based on a scalable solution to gradually develop a CRM Relevant, optimizing customer management SOLUTIONS Provision of a content management platform (Prestashop) Progressive development of a relevant CRM, allowing to optimize the management of the customer and the commercial relations